How to Fit Social Media Marketing into Your Lifestyle
Building a following on social media is one of the most effective ways to promote a business and if done well, increase your profits. In fact, if you get a big enough following on Instagram, Twitter, or Facebook, then this can become a money-making venture.
With thousands of people engaging with your content, you can create a big social media channel that will allow you to find sponsors who will pay you to promote their brands. For business owners, this is a fantastic way to let their customers know about products and services and drive traffic to their site.
The only problem is that building a social media channel with a massive following is a slow and painstaking process. But what if there was a way you could create a massive social media following without dedicating countless hours and money to it?
As a small business owner, you must wear different hats. Since social media marketing requires huge involvement to be effective, what a lot of marketers do is spend their day running their business and then dedicate a few hours in the evening, or at another time during their day, to post content and respond to comments on their social media channels.
The disadvantage of this approach is that you could find yourself scratching your head trying to think of what to post about, rather than posting because you have something interesting and worthwhile to say. The spontaneity and the genuine feeling of the moment are gone. That transparency is what is going to connect you with your audience.
Instead, then, try to think of social media marketing as something that you can simply fit into your usual regime and around your regular schedule.
Social media is supposed to offer some insight into your routine to your followers and let them feel as though they’re getting to know you. This is especially important for a small business or a personal brand. Likewise, a good business should always be something that you are passionate about and truly interested in, meaning that you should actually live the lifestyle that you are promoting.
This then is how you are going to find things to post about. This is how you are going to keep adding fresh content, simply by sharing the things that you’re doing.
Let’s say you have a health and fitness business. Hopefully, you are living that lifestyle yourself. That means that you can simply post pictures to Instagram showing your workouts and sharing your tips for the gym. Likewise, it means that you can Tweet about the food you’re having or share the interesting articles you’re reading on Facebook.
Likewise, if your small business is a Highstreet store, then why not share pictures of the team working, of new products, or of your reflections on running small businesses?
I personally prefer not posting for a while if I am too busy, instead of posting something I don’t feel good about. I believe my friends and audience deserve my sincere interaction occasionally, rather than fake interest every hour.
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